{"id":7734,"date":"2024-11-13T14:56:27","date_gmt":"2024-11-13T13:56:27","guid":{"rendered":"https:\/\/studio3615.com\/projets\/gojob-2\/"},"modified":"2026-04-13T18:46:42","modified_gmt":"2026-04-13T16:46:42","slug":"gojob","status":"publish","type":"post","link":"https:\/\/studio3615.com\/en\/projets\/gojob\/","title":{"rendered":"Gojob"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-97fc20b1 alignfull uagb-is-root-container\">\n<h1 class=\"wp-block-heading font-instrument-sans font-35 has-black-color has-text-color has-link-color wp-elements-efdfba5dec0decd2fa06fcdf28a973d3\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:3rem;font-style:normal;font-weight:500;line-height:1.1\">Gojob: a new identity to support a change of scale<\/h1>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6c63fcd1\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f3a723f6ab703035b0806ed04a26c5f8\" style=\"margin-top:0px;margin-bottom:0px;font-size:12px\">BRANDING<br\/>STRATEGY<br\/>FRANCE &amp; USA<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6cc472770ae80d4407a862782e85a949\" style=\"margin-top:0px;margin-bottom:0px;font-size:12px\">WEBSITE <br\/>MOTION DESIGN<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-c840627b alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-3112ab60\">\n<div class=\"wp-block-uagb-container uagb-block-7261ed15\">\n<div class=\"wp-block-uagb-image uagb-block-6e8de47b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none img-width100\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group_2375-1-scaled.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group_2375-1-scaled.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group_2375-1-scaled.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group_2375-1-scaled.webp\" alt=\"\" class=\"uag-image-7658\" width=\"2560\" height=\"1023\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-0eb4fe6c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<nav class=\"wp-block-uagb-container flex-2 fixed-element uag-hide-mob uagb-block-84710f95\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<nav class=\"wp-block-uagb-container uagb-block-13d5782b\">\n<div class=\"wp-block-uagb-container uagb-block-fc544218\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-504e4f68\"><\/div>\n<\/div>\n<\/nav>\n<\/div>\n\n\n\n<nav id=\"table-of-contents\" class=\"wp-block-uagb-container uagb-block-3797ac2f\">\n<p class=\"has-text-align-left font-instrument-sans has-text-color has-link-color uag-hide-desktop uag-hide-tab uag-hide-mob wp-elements-ca8dafc7892376d15e277dff8eefd6be\" style=\"color:#b1b1b1;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-size:12px;line-height:2\"><a class=\"active\" href=\"#objectif\">OBJECTIVES<\/a><br\/><a href=\"#identite-visuelle\">VISUAL IDENTITY<\/a><br\/><a href=\"#ebook-goodies\">E-BOOK &amp; GOODIES<\/a><a href=\"#identite-visuelle\"><br\/><\/a><a href=\"#web-design\">WEB DESIGN<br\/><\/a><a href=\"#social-media\">S<\/a><a href=\"#video\">OCIAL MEDIA<\/a><a href=\"#social-media\"><br\/><\/a><a href=\"#events\">EVENTS<\/a><\/p>\n<\/nav>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-35bf78c9\"><\/div>\n<\/nav>\n\n\n\n<div class=\"wp-block-uagb-container flex-4 uagb-block-5c8957ff\">\n<div class=\"wp-block-uagb-container uagb-block-2920f425\">\n<p class=\"font-instrument-sans mobilemb50 has-ast-global-color-1-color has-text-color has-link-color wp-elements-13e0a551da18d9ae719f2a998af71144\" style=\"margin-top:0px;margin-bottom:110px;font-size:20px;font-style:normal;font-weight:400;line-height:1.8\">Gojob is a French HR tech company which, in just a few years, has established itself as a key player in the new generation of temporary employment, combining technology and an operational approach. Buoyed by rapid growth and international expansion, the platform has gradually broadened its scope of action.<br\/><br\/>With the emergence of new offerings, in particular a SaaS solution for HR teams, the question arose: how could the brand evolve without losing its clarity? It became necessary to clarify the whole, to structure the various proposals, and to establish a framework capable of supporting this new phase of development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading font-instrument-sans has-ast-global-color-1-color has-text-color has-link-color wp-elements-13f848644e92e250122e3752514d4867\" style=\"font-size:13px;font-style:normal;font-weight:500\">OBJECTIVES<\/h2>\n\n\n\n<p class=\"font-instrument-sans has-ast-global-color-1-color has-text-color has-link-color wp-elements-188700f1b8933ccedd23fee58877ea47\" style=\"font-size:2.2em;font-style:normal;font-weight:500;line-height:1.6\"><span style=\"color: #00000080;\">Move Gojob towards<\/span> a clearer, more structured brand ecosystem.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-d0358a7f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<nav class=\"wp-block-uagb-container flex-2 uag-hide-mob uagb-block-c951ad21\"><\/nav>\n\n\n\n<div class=\"wp-block-uagb-container flex-4 uagb-block-b391b9e3\">\n<div class=\"wp-block-uagb-container uagb-block-17700908\">\n<div class=\"wp-block-uagb-container uagb-layout-grid uagb-block-5b5ec39d\">\n<div class=\"wp-block-uagb-container uagb-block-13dcebb3\">\n<figure class=\"wp-block-video border-radius-video\"><video height=\"1806\" style=\"aspect-ratio: 1130 \/ 1806;\" width=\"1130\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Rebrand-Gojob-Final.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-aa857d00\">\n<div class=\"wp-block-uagb-image uagb-block-973b1a50 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none fullimg\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2352.jpg ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2352.jpg 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2352.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2352.jpg\" alt=\"\" class=\"uag-image-7663\" width=\"676\" height=\"462\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-bdceaac0\">\n<div class=\"wp-block-uagb-image uagb-block-cda76101 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none fullimg\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1459.png ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1459.png 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1459.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1459.png\" alt=\"\" class=\"uag-image-7665\" width=\"1352\" height=\"832\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"font-instrument-sans mobilemb20 has-black-color has-text-color has-link-color wp-elements-8eff267f91078e72af0562ededc67317\" style=\"margin-top:0px;margin-bottom:20px;font-size:20px;font-style:normal;font-weight:600;line-height:1.8\">Rebranding: laying a coherent foundation<\/p>\n\n\n\n<p class=\"font-instrument-sans mobilemb50 has-black-color has-text-color has-link-color wp-elements-57f62461f6b29fc1b26422e27a2b05ee\" style=\"margin-top:0px;margin-bottom:110px;font-size:20px;font-style:normal;font-weight:400;line-height:1.8\">The project began with an overhaul of the company&#8217;s identity, conceived as an evolution rather than a break with the past. The challenge was to preserve Gojob&#8217;s DNA while giving it the means to integrate its new dimensions.<br\/><br\/>In-depth work has been carried out to define a more structured graphic territory, capable of covering several entities. This new base has enabled a clear architecture to emerge, with a parent brand, Gojob, and two distinct entities: Gojob Int\u00e9rim and Gojob Talent.<br\/><br\/>The whole was designed to function as a system, legible and coherent, both in its forms and in the way it expresses itself.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-2b77e877 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-e9d556fc\">\n<div class=\"wp-block-uagb-image uagb-block-db27acbc wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-1744 img-width100\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102152-scaled.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102152-scaled.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102152-scaled.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102152-scaled.webp\" alt=\"\" class=\"uag-image-7684\" width=\"1600\" height=\"929\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-6c64becd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-746\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2025\/12\/Group-2342.jpg ,https:\/\/studio3615.com\/wp-content\/uploads\/2025\/12\/Group-2342.jpg 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2025\/12\/Group-2342.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2025\/12\/Group-2342.jpg\" alt=\"\" class=\"uag-image-7546\" width=\"1492\" height=\"2026\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3a696a2a\">\n<div class=\"wp-block-uagb-image uagb-block-7bbbf89c wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-820 custom-size\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102117.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102117.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102117.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102117.webp\" alt=\"\" class=\"uag-image-7686\" width=\"1492\" height=\"2026\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-53a164b5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-1667 custom-size\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/fond-notre-tech-scaled.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/fond-notre-tech-scaled.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/fond-notre-tech-scaled.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/fond-notre-tech-scaled.webp\" alt=\"\" class=\"uag-image-7688\" width=\"1600\" height=\"929\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-656e535a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<nav class=\"wp-block-uagb-container flex-2 uag-hide-mob uagb-block-0cd938f6\"><\/nav>\n\n\n\n<div class=\"wp-block-uagb-container flex-4 uagb-block-9c15a5de\">\n<div class=\"wp-block-uagb-container uagb-block-4b940f1d\">\n<p class=\"font-instrument-sans mobilemb20 has-black-color has-text-color has-link-color wp-elements-271a316f52198aa0ededdf6deee774d9\" style=\"margin-top:0px;margin-bottom:20px;font-size:20px;font-style:normal;font-weight:600;line-height:1.8\">Embodying a vision<\/p>\n\n\n\n<p class=\"font-instrument-sans mobilemb50 has-black-color has-text-color has-link-color wp-elements-b31f0fbb6014c26dba91744c1aec45bf\" style=\"margin-top:0px;margin-bottom:110px;font-size:20px;font-style:normal;font-weight:400;line-height:1.8\">Once the foundations had been laid, work focused on the corporate dimension. The aim was to express more clearly what Gojob has become: a technological platform at the service of employment, capable of operating on a large scale while remaining accessible.<br\/><br\/>This intention has been translated into various media, but above all into the redesign of the main website. Designed as a gateway, it now articulates Gojob&#8217;s global vision and its historical offering, with a more direct approach and clearer navigation.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-70318600 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none img-width100\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102155.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102155.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102155.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102155.webp\" alt=\"\" class=\"uag-image-7691\" width=\"2488\" height=\"1552\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n\n\n\n<p class=\"font-instrument-sans mobilemb20 has-black-color has-text-color has-link-color wp-elements-94d17a4c442010d765ecbaaccf0ea3b9\" style=\"margin-top:0px;margin-bottom:20px;font-size:20px;font-style:normal;font-weight:600;line-height:1.8\">Gojob Int\u00e9rim: development without disruption<\/p>\n\n\n\n<p class=\"font-instrument-sans mobilemb50 has-black-color has-text-color has-link-color wp-elements-ec9c34800119c29a5f8a4bf02402c6e5\" style=\"margin-top:0px;margin-bottom:110px;font-size:20px;font-style:normal;font-weight:400;line-height:1.8\">Temporary work remains Gojob&#8217;s historical base. So the challenge was not to transform in depth, but rather to make the existing system evolve to align it with the new framework.<br\/><br\/>The work carried out has modernized the image, simplified the layout and made it easier for different uses to coexist. The offer becomes clearer for both candidates and companies, while remaining fully integrated into the global ecosystem.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-f3af78c2 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-b58194da\">\n<div class=\"wp-block-uagb-image uagb-block-92aaa90a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-823 custom-size\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2359.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2359.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2359.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2359.webp\" alt=\"\" class=\"uag-image-7694\" width=\"200\" height=\"250\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-55abbfda wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-1663 custom-size\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2376-scaled.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2376-scaled.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2376-scaled.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2376-scaled.webp\" alt=\"\" class=\"uag-image-7696\" width=\"741\" height=\"250\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-0f5cc251 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<nav class=\"wp-block-uagb-container flex-2 uag-hide-mob uagb-block-479eedd7\"><\/nav>\n\n\n\n<div class=\"wp-block-uagb-container flex-4 uagb-block-05f9a39b\">\n<div class=\"wp-block-uagb-container uagb-block-0e22a816\">\n<p class=\"font-instrument-sans mobilemb20 has-black-color has-text-color has-link-color wp-elements-40f7d6d21849f7b5211d06eb5fe2fab3\" style=\"margin-top:0px;margin-bottom:20px;font-size:20px;font-style:normal;font-weight:600;line-height:1.8\">Gojob Talent: making a technological solution readable<\/p>\n\n\n\n<p class=\"font-instrument-sans mobilemb50 has-black-color has-text-color has-link-color wp-elements-cf699d4ff5a4f92e88d12cac782dc89a\" style=\"margin-top:0px;margin-bottom:110px;font-size:20px;font-style:normal;font-weight:400;line-height:1.8\">In contrast, Gojob Talent required a more structured approach. This SaaS solution, focused on recruitment automation via AI, needed to exist as a product in its own right.<br\/><br\/>A specific universe was therefore developed, with a dedicated identity, illustrations to make the technology more tangible, and a site designed as a real entry point for HR teams. The aim is to make the solution quickly understandable, without weighing down the presentation.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-9b2bb477 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none ar1251-1106\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2378.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2378.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2378.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2378.webp\" alt=\"\" class=\"uag-image-7706\" width=\"2488\" height=\"1552\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ff541719\">\n<div class=\"wp-block-uagb-container uagb-block-8728f488\">\n<figure class=\"wp-block-image size-full has-custom-border flex-505 ar505-568\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"1136\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2360.webp\" alt=\"\" class=\"wp-image-7708\" style=\"border-radius:4px\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2360.webp 1010w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Group-2360-768x864.webp 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-3fb8ed4c wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-727 ar727-569\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102163.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102163.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102163.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/03\/Frame-1430102163.webp\" alt=\"\" class=\"uag-image-7710\" width=\"1404\" height=\"1044\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"font-instrument-sans mobilemb20 has-black-color has-text-color has-link-color wp-elements-23edf715fd5e0d915cd7b0b76916ebe1\" style=\"margin-top:0px;margin-bottom:20px;font-size:20px;font-style:normal;font-weight:600;line-height:1.8\">A clearer brand system<\/p>\n\n\n\n<p class=\"font-instrument-sans mobilemb50 has-black-color has-text-color has-link-color wp-elements-aaab5e786c479f31212b39d0ee8a22da\" style=\"margin-top:0px;margin-bottom:110px;font-size:20px;font-style:normal;font-weight:400;line-height:1.8\">All in all, the project is based on an overall logic. The aim was to create a framework capable of absorbing complexity without making it visible.<br\/><br\/>By structuring the brand, clarifying its offerings and harmonizing its media, Gojob is now equipped with a clearer, more coherent ecosystem, better suited to its change of scale.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uag-hide-desktop uag-hide-tab uag-hide-mob uagb-block-4df714ba alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<nav class=\"wp-block-uagb-container flex-2 uag-hide-mob uagb-block-3908d21d\"><\/nav>\n\n\n\n<div class=\"wp-block-uagb-container flex-4 uagb-block-d909046e\">\n<div class=\"wp-block-uagb-container uagb-block-8440a59c\">\n<div class=\"wp-block-uagb-container flex-2 uagb-block-6fa0db6e\">\n<p class=\"font-instrument-sans has-black-color has-text-color has-link-color wp-elements-23279fc6ddb23eeed122917a4ec7ed2e\" style=\"padding-right:10px;font-size:32px;line-height:1.6\">Lorem ipsum dolor sit amet, consectetur adipiscing elit. In vel tempor eros. Proin in justo nibh. Nam quis dapibus diam. Interdum et malesuada.    <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container flex-1 uagb-block-782eb291\">\n<div class=\"wp-block-uagb-image uagb-block-3e80d191 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2024\/10\/Group-726.png ,https:\/\/studio3615.com\/wp-content\/uploads\/2024\/10\/Group-726.png 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2024\/10\/Group-726.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2024\/10\/Group-726.png\" alt=\"\" class=\"uag-image-3170\" width=\"401\" height=\"436\" title=\"Group 726\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b4fffd98\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5148c078695635d9172e56cff1bcfa3e\" style=\"font-style:normal;font-weight:500\">Gabriel Tissandier<br\/><mark style=\"background-color:rgba(0, 0, 0, 0);color:#808080\" class=\"has-inline-color\">CEO &amp; Founder @ProovStation<\/mark><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<section class=\"wp-block-uagb-container fullwidth-section other-projects uagb-block-57862d42 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-8c05f01a\">\n<div class=\"wp-block-uagb-container uagb-block-a4d2dbf7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading font-instrument-sans white-before has-ast-global-color-7-color has-text-color has-link-color wp-elements-96bbc1a3f384c73b1d182b2226c7fab9\" style=\"font-size:13px;letter-spacing:0.05em;text-transform:uppercase\">Continue exploring<\/h2>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ec6378e5\"><div id=\"posts-container\"><div class=\"project-entry\">\n                <a href=\"https:\/\/studio3615.com\/en\/projets\/proovstation\/\">\n                    <div class=\"thumbnail-container\">\n                        <img decoding=\"async\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2024\/11\/proovstation-featured.png\" alt=\"ProovStation\">\n                    <\/div>\n                <\/a>\n                <div class=\"project-content\">\n                    <h3><a href=\"https:\/\/studio3615.com\/en\/projets\/proovstation\/\">ProovStation<\/a><\/h3>\n                    <p class=\"project-slogan\">To ensure uniformity &amp; position<\/p>\n                    <p class=\"project-excerpt\">A visual identity reflecting AI expertise and innovation for Europe&#039;s leading automotive inspection company.<\/p>\n                <\/div>\n            <\/div><div class=\"project-entry\">\n                <a href=\"https:\/\/studio3615.com\/en\/projets\/skill-hunter\/\">\n                    <div class=\"thumbnail-container\">\n                        <img decoding=\"async\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2025\/10\/Skill-Hunter-resized.png\" alt=\"Skill Hunter\">\n                    <\/div>\n                <\/a>\n                <div class=\"project-content\">\n                    <h3><a href=\"https:\/\/studio3615.com\/en\/projets\/skill-hunter\/\">Skill Hunter<\/a><\/h3>\n                    <p class=\"project-slogan\">A digital overhaul to support tech recruitment<\/p>\n                    <p class=\"project-excerpt\">A redesigned site and media to reflect the expertise of IT recruitment specialist Skill Hunter.<\/p>\n                <\/div>\n            <\/div><\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>A unified identity and a redesigned digital ecosystem for the Gojob group.<\/p>\n","protected":false},"author":7,"featured_media":7752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21,25,32,24],"tags":[29],"class_list":["post-7734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","category-motion-design-en","category-projects","category-website","tag-start-up-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gojob | A redesigned brand identity for a change of scale<\/title>\n<meta name=\"description\" content=\"How do you rethink an evolving brand? 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