{"id":8045,"date":"2026-08-31T12:38:11","date_gmt":"2026-08-31T10:38:11","guid":{"rendered":"https:\/\/studio3615.com\/projets\/ottho-2\/"},"modified":"2026-08-31T15:55:28","modified_gmt":"2026-08-31T13:55:28","slug":"ottho-2","status":"publish","type":"post","link":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/","title":{"rendered":"Ottho"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-97fc20b1 alignfull uagb-is-root-container\">\n<h1 class=\"wp-block-heading font-instrument-sans font-35 has-black-color has-text-color has-link-color wp-elements-a43786f46f6a90a86cfc3f0661ec2cff\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:3rem;font-style:normal;font-weight:500;line-height:1.1\">Ottho: An Acquisition Strategy Tailored to AI Training<\/h1>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6c63fcd1\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-19844983d9050d31cff3628cd537e009 wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:0px;font-size:12px\">BRANDING<br\/>ACQUISITION STRATEGY<br\/>DIGITAL CAMPAIGN<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-21158b9d8036ac5e6892232a09164617 wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:0px;font-size:12px\">WEB DESIGN<br\/>CONVERSION FUNNEL<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-c840627b alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-3112ab60\">\n<div class=\"wp-block-uagb-container uagb-block-7261ed15\">\n<div class=\"wp-block-uagb-image uagb-block-6e8de47b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none img-width100\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/01.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/01.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/01.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/01.webp\" alt=\"\" class=\"uag-image-8012\" width=\"2560\" height=\"1023\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-0eb4fe6c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<nav class=\"wp-block-uagb-container flex-2 fixed-element uag-hide-mob uagb-block-84710f95\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<nav class=\"wp-block-uagb-container uagb-block-13d5782b\">\n<div class=\"wp-block-uagb-container uagb-block-fc544218\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-504e4f68\"><\/div>\n<\/div>\n<\/nav>\n<\/div>\n\n\n\n<nav id=\"table-of-contents\" class=\"wp-block-uagb-container uagb-block-3797ac2f\">\n<p class=\"has-text-align-left font-instrument-sans has-text-color has-link-color wp-elements-62cac83c9fc47aafa8f334036bd0e171 wp-block-paragraph\" style=\"color:#b1b1b1;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-size:12px;line-height:2\"><a href=\"#objectif\" class=\"active\">OBJECTIVES<\/a><br\/><a href=\"#identite-visuelle\">VISUAL IDENTITY<\/a><\/p>\n<\/nav>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-35bf78c9\"><\/div>\n<\/nav>\n\n\n\n<div class=\"wp-block-uagb-container flex-4 uagb-block-5c8957ff\">\n<div class=\"wp-block-uagb-container uagb-block-2920f425\">\n<p class=\"font-instrument-sans has-ast-global-color-1-color has-text-color has-link-color wp-elements-141b8fcd48d9bd80f0176c2ed499e49b wp-block-paragraph\" style=\"margin-top:0px;font-size:20px;font-style:normal;font-weight:400;line-height:1.8\">Ottho offers a training course focused on artificial intelligence and the use of Claude. To support its launch, Studio3615 designed a comprehensive digital acquisition campaign, designed to generate qualified leads and guide prospects through the conversion process.<\/p>\n\n\n\n<h2 id=\"objectif\" class=\"wp-block-heading font-instrument-sans mobilept50 has-ast-global-color-1-color has-text-color has-link-color wp-elements-55f5e3e9cf4f76494113c97ad3a1d09d\" style=\"padding-top:110px;font-size:13px;font-style:normal;font-weight:500\">OBJECTIVES<\/h2>\n\n\n\n<p class=\"font-instrument-sans has-ast-global-color-1-color has-text-color has-link-color wp-elements-08b264d29fa24d48a7db2e5e99150d1c wp-block-paragraph\" style=\"font-size:2.2em;font-style:normal;font-weight:500;line-height:1.6\">Implement an effective digital acquisition strategy to generate qualified leads and convert interest in AI training into enrollments.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div id=\"identite-visuelle\" class=\"wp-block-uagb-container uagb-block-0f5cc251 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<nav class=\"wp-block-uagb-container flex-2 uag-hide-mob uagb-block-479eedd7\"><\/nav>\n\n\n\n<div class=\"wp-block-uagb-container flex-4 uagb-block-05f9a39b\">\n<div class=\"wp-block-uagb-container uagb-block-0e22a816\">\n<div class=\"wp-block-uagb-image uagb-block-5e2e9191 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/02.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/02.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/02.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/02.webp\" alt=\"\" class=\"uag-image-8014\" width=\"1245\" height=\"700\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ff541719\">\n<div class=\"wp-block-uagb-container uagb-block-8728f488\">\n<figure class=\"wp-block-video flex-502 ar502-502\"><video autoplay=\"\" muted=\"\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/3615Ottho_logo.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-3fb8ed4c wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-729 ar729-502\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/04.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/04.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/04.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/04.webp\" alt=\"\" class=\"uag-image-8016\" width=\"1404\" height=\"1044\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"font-instrument-sans mobilemb50 has-black-color has-text-color has-link-color wp-elements-31235c97b4969a4eeb0936f5f830673c wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:110px;font-size:20px;font-style:normal;font-weight:400;line-height:1.8\">To launch this new artificial intelligence training program, we designed a recognizable visual identity that can be applied throughout the entire campaign. The Claude for Builders brand identity is based on a contemporary visual language that bridges technology, education, and creativity.<br\/>The campaign is based on a comprehensive conversion funnel: Meta Ads, landing page, sign-up, email sequences, webinar, and conversion. Each step has been designed to attract the right audience, generate interest, and gradually guide prospects toward the training program.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-2b77e877 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-e9d556fc\">\n<div class=\"wp-block-uagb-image uagb-block-db27acbc wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-1749 ar1749-1021\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/05.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/05.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/05.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/05.webp\" alt=\"\" class=\"uag-image-8020\" width=\"1600\" height=\"929\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-video flex-762 ar762-1021\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/06-1.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e447f0ff\">\n<figure class=\"wp-block-video flex-755 ar755-1019\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/07.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-15af999f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none flex-1742 ar1742-1019\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/08.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/08.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/08.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/08.webp\" alt=\"\" class=\"uag-image-8026\" width=\"1600\" height=\"929\" title=\"\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div id=\"web-design\" class=\"wp-block-uagb-container uagb-block-d0358a7f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<nav class=\"wp-block-uagb-container flex-2 uag-hide-mob uagb-block-c951ad21\"><\/nav>\n\n\n\n<div class=\"wp-block-uagb-container flex-4 uagb-block-b391b9e3\">\n<div class=\"wp-block-uagb-container uagb-block-17700908\">\n<p class=\"font-instrument-sans mobilemb50 has-black-color has-text-color has-link-color wp-elements-3e0d541bff59dbccac3c8006d3307431 wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:110px;font-size:20px;font-style:normal;font-weight:400;line-height:1.8\">We designed all the materials for the customer acquisition campaign to create a consistent experience at every touchpoint. Meta ads, promotional content, landing pages, and webinar materials all use the same visual style to enhance brand recognition for the training program and ensure a consistent user experience.<br\/>The system also includes comprehensive funnel tracking, allowing you to monitor the performance of each stage: cost per lead, conversion rate, webinar registrations, and conversion to learners. This data makes it possible to identify the most effective strategies and continuously optimize the campaign.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<section class=\"wp-block-uagb-container fullwidth-section other-projects uagb-block-57862d42 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-8c05f01a\">\n<div class=\"wp-block-uagb-container uagb-block-a4d2dbf7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading font-instrument-sans white-before has-ast-global-color-7-color has-text-color has-link-color wp-elements-96bbc1a3f384c73b1d182b2226c7fab9\" style=\"font-size:13px;letter-spacing:0.05em;text-transform:uppercase\">Continue exploring<\/h2>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ec6378e5\"><div id=\"posts-container\"><div class=\"project-entry\">\n                <a href=\"https:\/\/studio3615.com\/en\/projets\/skill-hunter\/\">\n                    <div class=\"thumbnail-container\">\n                        <img decoding=\"async\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2025\/10\/Skill-Hunter-resized.png\" alt=\"Skill Hunter\">\n                    <\/div>\n                <\/a>\n                <div class=\"project-content\">\n                    <h3><a href=\"https:\/\/studio3615.com\/en\/projets\/skill-hunter\/\">Skill Hunter<\/a><\/h3>\n                    <p class=\"project-slogan\">A digital overhaul to support tech recruitment<\/p>\n                    <p class=\"project-excerpt\">A redesigned site and media to reflect the expertise of IT recruitment specialist Skill Hunter.<\/p>\n                <\/div>\n            <\/div><div class=\"project-entry\">\n                <a href=\"https:\/\/studio3615.com\/en\/projets\/aglae\/\">\n                    <div class=\"thumbnail-container\">\n                        <img decoding=\"async\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2024\/11\/aglae.webp\" alt=\"Aglae\">\n                    <\/div>\n                <\/a>\n                <div class=\"project-content\">\n                    <h3><a href=\"https:\/\/studio3615.com\/en\/projets\/aglae\/\">Aglae<\/a><\/h3>\n                    <p class=\"project-slogan\">Data as the driving force, people as the compass<\/p>\n                    <p class=\"project-excerpt\">Creation of a visual identity for the AI virtual assistant Aglae, a pioneer in the optimization of recruitment through artificial intelligence.<\/p>\n                <\/div>\n            <\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A digital strategy to support the launch of Claude for Builders, Ottho&#8217;s AI training program<\/p>\n","protected":false},"author":4,"featured_media":8041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21,32,26],"tags":[29],"class_list":["post-8045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","category-projects","category-strategy","tag-start-up-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ottho | Acquisition Strategy for an AI Training Program<\/title>\n<meta name=\"description\" content=\"Studio3615 is supporting Ottho in the launch of its AI training program with a comprehensive acquisition strategy: branding, Meta Ads, funnel optimization, and web design.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ottho | Acquisition Strategy for an AI Training Program\" \/>\n<meta property=\"og:description\" content=\"Studio3615 is supporting Ottho in the launch of its AI training program with a comprehensive acquisition strategy: branding, Meta Ads, funnel optimization, and web design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio3615.com\/en\/projets\/ottho-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio3615 | Communication Visuelle &amp; Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-31T10:38:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T13:55:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1650\" \/>\n\t<meta property=\"og:image:height\" content=\"1038\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"margot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@studio3615\" \/>\n<meta name=\"twitter:site\" content=\"@studio3615\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"margot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/\"},\"author\":{\"name\":\"margot\",\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/#\\\/schema\\\/person\\\/93baf86c25e0eab2ba07dd08ef9fbb0c\"},\"headline\":\"Ottho\",\"datePublished\":\"2026-08-31T10:38:11+00:00\",\"dateModified\":\"2026-08-31T13:55:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/\"},\"wordCount\":249,\"publisher\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studio3615.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ottho-Claude.png\",\"keywords\":[\"Start-up\"],\"articleSection\":[\"Branding\",\"Projects\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/\",\"url\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/\",\"name\":\"Ottho | Acquisition Strategy for an AI Training Program\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studio3615.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ottho-Claude.png\",\"datePublished\":\"2026-08-31T10:38:11+00:00\",\"dateModified\":\"2026-08-31T13:55:28+00:00\",\"description\":\"Studio3615 is supporting Ottho in the launch of its AI training program with a comprehensive acquisition strategy: branding, Meta Ads, funnel optimization, and web design.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/studio3615.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ottho-Claude.png\",\"contentUrl\":\"https:\\\/\\\/studio3615.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ottho-Claude.png\",\"width\":1650,\"height\":1038},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/projets\\\/ottho-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/studio3615.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ottho\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/studio3615.com\\\/en\\\/\",\"name\":\"Studio3615 | Communication Visuelle & Marketing Digital\",\"description\":\"Votre ambition, notre impact\",\"publisher\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/studio3615.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/#organization\",\"name\":\"Studio3615\",\"url\":\"https:\\\/\\\/studio3615.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/studio3615.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo_footer_studio-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/studio3615.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo_footer_studio-scaled.webp\",\"width\":2560,\"height\":375,\"caption\":\"Studio3615\"},\"image\":{\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/studio3615\",\"https:\\\/\\\/www.instagram.com\\\/studio3615\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/studio3615\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/studio3615.com\\\/en\\\/#\\\/schema\\\/person\\\/93baf86c25e0eab2ba07dd08ef9fbb0c\",\"name\":\"margot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9ee37ab7ce1bc40345772206747a4ccc2e224a7ecac43d58c7ce9d27b9d1c8f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9ee37ab7ce1bc40345772206747a4ccc2e224a7ecac43d58c7ce9d27b9d1c8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9ee37ab7ce1bc40345772206747a4ccc2e224a7ecac43d58c7ce9d27b9d1c8f?s=96&d=mm&r=g\",\"caption\":\"margot\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ottho | Acquisition Strategy for an AI Training Program","description":"Studio3615 is supporting Ottho in the launch of its AI training program with a comprehensive acquisition strategy: branding, Meta Ads, funnel optimization, and web design.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Ottho | Acquisition Strategy for an AI Training Program","og_description":"Studio3615 is supporting Ottho in the launch of its AI training program with a comprehensive acquisition strategy: branding, Meta Ads, funnel optimization, and web design.","og_url":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/","og_site_name":"Studio3615 | Communication Visuelle &amp; Marketing Digital","article_published_time":"2026-08-31T10:38:11+00:00","article_modified_time":"2026-08-31T13:55:28+00:00","og_image":[{"width":1650,"height":1038,"url":"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png","type":"image\/png"}],"author":"margot","twitter_card":"summary_large_image","twitter_creator":"@studio3615","twitter_site":"@studio3615","twitter_misc":{"Written by":"margot","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/#article","isPartOf":{"@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/"},"author":{"name":"margot","@id":"https:\/\/studio3615.com\/en\/#\/schema\/person\/93baf86c25e0eab2ba07dd08ef9fbb0c"},"headline":"Ottho","datePublished":"2026-08-31T10:38:11+00:00","dateModified":"2026-08-31T13:55:28+00:00","mainEntityOfPage":{"@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/"},"wordCount":249,"publisher":{"@id":"https:\/\/studio3615.com\/en\/#organization"},"image":{"@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/#primaryimage"},"thumbnailUrl":"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png","keywords":["Start-up"],"articleSection":["Branding","Projects","Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/","url":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/","name":"Ottho | Acquisition Strategy for an AI Training Program","isPartOf":{"@id":"https:\/\/studio3615.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/#primaryimage"},"image":{"@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/#primaryimage"},"thumbnailUrl":"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png","datePublished":"2026-08-31T10:38:11+00:00","dateModified":"2026-08-31T13:55:28+00:00","description":"Studio3615 is supporting Ottho in the launch of its AI training program with a comprehensive acquisition strategy: branding, Meta Ads, funnel optimization, and web design.","breadcrumb":{"@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studio3615.com\/en\/projets\/ottho-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/#primaryimage","url":"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png","contentUrl":"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png","width":1650,"height":1038},{"@type":"BreadcrumbList","@id":"https:\/\/studio3615.com\/en\/projets\/ottho-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/studio3615.com\/en\/"},{"@type":"ListItem","position":2,"name":"Ottho"}]},{"@type":"WebSite","@id":"https:\/\/studio3615.com\/en\/#website","url":"https:\/\/studio3615.com\/en\/","name":"Studio3615 | Communication Visuelle & Marketing Digital","description":"Votre ambition, notre impact","publisher":{"@id":"https:\/\/studio3615.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studio3615.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/studio3615.com\/en\/#organization","name":"Studio3615","url":"https:\/\/studio3615.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/studio3615.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/studio3615.com\/wp-content\/uploads\/2024\/10\/logo_footer_studio-scaled.webp","contentUrl":"https:\/\/studio3615.com\/wp-content\/uploads\/2024\/10\/logo_footer_studio-scaled.webp","width":2560,"height":375,"caption":"Studio3615"},"image":{"@id":"https:\/\/studio3615.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/studio3615","https:\/\/www.instagram.com\/studio3615\/","https:\/\/www.linkedin.com\/company\/studio3615\/"]},{"@type":"Person","@id":"https:\/\/studio3615.com\/en\/#\/schema\/person\/93baf86c25e0eab2ba07dd08ef9fbb0c","name":"margot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f9ee37ab7ce1bc40345772206747a4ccc2e224a7ecac43d58c7ce9d27b9d1c8f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9ee37ab7ce1bc40345772206747a4ccc2e224a7ecac43d58c7ce9d27b9d1c8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9ee37ab7ce1bc40345772206747a4ccc2e224a7ecac43d58c7ce9d27b9d1c8f?s=96&d=mm&r=g","caption":"margot"}}]}},"uagb_featured_image_src":{"full":["https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png",1650,1038,false],"thumbnail":["https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png",150,94,false],"medium":["https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png",300,189,false],"medium_large":["https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png",768,483,false],"large":["https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho-Claude.png",1024,644,false]},"uagb_author_info":{"display_name":"margot","author_link":"https:\/\/studio3615.com\/en\/projets\/author\/margot\/"},"uagb_comment_info":0,"uagb_excerpt":"A digital strategy to support the launch of Claude for Builders, Ottho's AI training program","_links":{"self":[{"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/posts\/8045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/comments?post=8045"}],"version-history":[{"count":1,"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/posts\/8045\/revisions"}],"predecessor-version":[{"id":8046,"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/posts\/8045\/revisions\/8046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/media\/8041"}],"wp:attachment":[{"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/media?parent=8045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/categories?post=8045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studio3615.com\/en\/wp-json\/wp\/v2\/tags?post=8045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}