{"id":8623,"date":"2026-08-31T12:38:09","date_gmt":"2026-08-31T10:38:09","guid":{"rendered":"https:\/\/studio3615.com\/projets\/ottho-3\/"},"modified":"2026-09-11T15:40:32","modified_gmt":"2026-09-11T13:40:32","slug":"ottho-claude","status":"publish","type":"post","link":"https:\/\/studio3615.com\/en\/projets\/ottho-claude\/","title":{"rendered":"Ottho"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container project-metadata uagb-block-97fc20b1 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container client-project-container uagb-block-2a6b4c8f\">\n<div class=\"wp-block-uagb-container client-container uagb-block-2cb04e4f\">\n<div class=\"uagb-block-b2d95744 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><p class=\"uagb-ifb-title-prefix\">CLIENT<\/p><p class=\"uagb-ifb-title\">Ottho<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container project-container uagb-block-8f8acef2\">\n<div class=\"uagb-block-b99364e2 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><p class=\"uagb-ifb-title-prefix\">PROJET<\/p><h1 class=\"uagb-ifb-title\">An Acquisition Strategy Tailored to AI Training<\/h1><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container tags-container uagb-block-6c63fcd1\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-19844983d9050d31cff3628cd537e009 wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:0px;font-size:12px\">BRANDING<br\/>ACQUISITION STRATEGY<br\/>DIGITAL CAMPAIGN<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-21158b9d8036ac5e6892232a09164617 wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:0px;font-size:12px\">WEB DESIGN<br\/>CONVERSION FUNNEL<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-9e422b4a alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-image uagb-block-c3bdeaf4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none img-width100 uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/01.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/01.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/01.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/01.webp\" alt=\"\" class=\"uag-image-8012\" width=\"2508\" height=\"1001\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-93f8fbb1 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none img-width100 uag-hide-desktop uag-hide-tab\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/ottho_hero_projet-mobile.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/ottho_hero_projet-mobile.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/ottho_hero_projet-mobile.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/ottho_hero_projet-mobile.webp\" alt=\"\" class=\"uag-image-8361\" width=\"720\" height=\"288\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-f6879fa3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-da523277\">\n<div id=\"table-of-contents\" class=\"wp-block-uagb-container project-summary uag-hide-mob uag-blocks-common-selector uagb-block-f0988260\">\n<div class=\"uagb-block-7b4a9747 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\"><a href=\"#objectif\">OBJECTIVES<\/a><br\/><a href=\"#identite-visuelle\">VISUAL IDENTITY<\/a><\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7d75879a\">\n<div class=\"uagb-block-9f29bec9 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Ottho offers a training course focused on artificial intelligence and the use of Claude. To support its launch, Studio3615 designed a comprehensive digital acquisition campaign, designed to generate qualified leads and guide prospects through the conversion process.<\/p><\/div><\/div>\n\n\n\n<div id=\"objectif\" class=\"wp-block-uagb-container uagb-block-7cef1b57\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0ba06465\"><h2 class=\"uagb-heading-text\">Objectives<\/h2><\/div>\n\n\n\n<div class=\"uagb-block-cd657a05 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Implement an effective digital acquisition strategy to generate qualified leads and convert interest in AI training into enrollments.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div id=\"identite-visuelle\" class=\"wp-block-uagb-container uagb-block-018d6a7d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-64d1ee44\">\n<div class=\"wp-block-uagb-container uagb-block-f2cbb5ca\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1afaee75\">\n<div class=\"wp-block-uagb-image uagb-block-e1c8ab6a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none img-width100\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/02.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/02.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/02.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/02.webp\" alt=\"\" class=\"uag-image-8014\" width=\"1245\" height=\"700\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-6b78adca\">\n<figure class=\"wp-block-video ar502-503\"><video autoplay=\"\" muted=\"\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/Ottho_logo.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-1af9c9c8 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none ar729-503\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/04.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/04.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/04.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/04.webp\" alt=\"\" class=\"uag-image-8016\" width=\"729\" height=\"503\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"uagb-block-5e3ec918 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top  wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><p class=\"uagb-ifb-title\">Construire une identit\u00e9 visuelle d\u00e9clinable sur l\u2019ensemble de la campagne<br\/><\/p><\/div><p class=\"uagb-ifb-desc\">The Claude for Builders brand identity is based on a contemporary visual language that bridges technology, education, and creativity. Designed from the outset to be used across all campaign touchpoints, it ensures immediate recognition of the training program\u2014from advertisements to webinars.<br\/><br\/>The campaign is based on a comprehensive conversion funnel: Meta Ads, landing page, sign-up, email sequences, webinar, and conversion. Each step has been designed to attract the right audience, generate interest, and gradually guide prospects toward the training program.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"uagb-block-613b78df uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top  wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><p class=\"uagb-ifb-title\">D\u00e9cliner trois axes cr\u00e9atifs pour toucher des profils diff\u00e9rents<br\/><\/p><\/div><p class=\"uagb-ifb-desc\">Three approaches were developed to address distinct motivations: legitimacy and education to build confidence in taking action; bringing an idea or a long-delayed side project to fruition; and mastery of Claude as a differentiating factor. Each focus area has its own tagline, carousel system, and webinar visuals, all of which are tested simultaneously to identify the most effective messages.<br\/><br\/>The campaign is based on a comprehensive conversion funnel: Meta Ads, landing page, sign-up, email sequences, webinar, and conversion. Each step has been designed to attract the right audience, generate interest, and gradually guide prospects toward the training program.<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-d0f98029 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-26680fd6\">\n<div class=\"wp-block-uagb-image uagb-block-ee29dce5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none ar1749-1019\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/05.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/05.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/05.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/05.webp\" alt=\"\" class=\"uag-image-8020\" width=\"1749\" height=\"1019\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-video ar762-1021\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/06-1.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b6d185e9\">\n<figure class=\"wp-block-video ar755-1019\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/07.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-70fdebaf wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none ar1742-1019\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/08.webp ,https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/08.webp 780w, https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/08.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2026\/08\/08.webp\" alt=\"\" class=\"uag-image-8026\" width=\"1749\" height=\"1019\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-284190d3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-eea64b8f\">\n<div class=\"wp-block-uagb-container uagb-block-60f8f3bb\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9f76f5b6\">\n<div class=\"uagb-block-28d751cf uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top  wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">A landing page designed as the entry point to the funnel<br\/><\/h3><\/div><p class=\"uagb-ifb-desc\">We designed all the materials for the customer acquisition campaign to create a consistent experience at every touchpoint. Meta ads, promotional content, landing pages, and webinar materials all use the same visual style to enhance brand recognition for the training program and ensure a consistent user experience.<br\/><br\/>The landing page centralizes the registration process and highlights the course\u2019s key selling points to convert the interest generated by the ads. It uses the same visual style as the rest of the campaign and sets the stage for the next steps in the journey: email sequences followed by a webinar.<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container other-projects uagb-block-324e720d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container white-before uagb-block-6fbd2656\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-221209eb\"><h2 class=\"uagb-heading-text\">Continue exploring<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ac457507\"><div id=\"posts-container\"><div class=\"project-entry\">\n                <a href=\"https:\/\/studio3615.com\/en\/projets\/skill-hunter\/\">\n                    <div class=\"thumbnail-container\">\n                        <img decoding=\"async\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2025\/10\/Skill-Hunter-resized.png\" alt=\"Skill Hunter\">\n                    <\/div>\n                <\/a>\n                <div class=\"project-content\">\n                    <h3><a href=\"https:\/\/studio3615.com\/en\/projets\/skill-hunter\/\">Skill Hunter<\/a><\/h3>\n                    <p class=\"project-slogan\">A digital overhaul to support tech recruitment<\/p>\n                    <p class=\"project-excerpt\">A redesigned site and media to reflect the expertise of IT recruitment specialist Skill Hunter.<\/p>\n                <\/div>\n            <\/div><div class=\"project-entry\">\n                <a href=\"https:\/\/studio3615.com\/en\/projets\/buyco\/\">\n                    <div class=\"thumbnail-container\">\n                        <img decoding=\"async\" src=\"https:\/\/studio3615.com\/wp-content\/uploads\/2024\/11\/buyco-thumbnail.png\" alt=\"Buyco\">\n                    <\/div>\n                <\/a>\n                <div class=\"project-content\">\n                    <h3><a href=\"https:\/\/studio3615.com\/en\/projets\/buyco\/\">Buyco<\/a><\/h3>\n                    <p class=\"project-slogan\">Enhance visibility and optimize brand image<\/p>\n                    <p class=\"project-excerpt\">360\u00b0 visual support to increase BuyCo&#039;s visibility in the digital transformation of the supply chain.<\/p>\n                <\/div>\n            <\/div><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A digital strategy to support the launch of Claude for Builders, Ottho&#8217;s AI training program<\/p>\n","protected":false},"author":4,"featured_media":8041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21,32,26],"tags":[29],"class_list":["post-8623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","category-projects","category-strategy","tag-start-up-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ottho | Acquisition Strategy for an AI Training Program<\/title>\n<meta name=\"description\" content=\"Studio3615 is supporting Ottho in the launch of its AI training program with a comprehensive acquisition strategy: branding, Meta Ads, funnel optimization, and web design.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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