{"id":8658,"date":"2024-11-13T15:01:17","date_gmt":"2024-11-13T14:01:17","guid":{"rendered":"https:\/\/studio3615.com\/projets\/cafetech-2\/"},"modified":"2026-09-11T15:34:12","modified_gmt":"2026-09-11T13:34:12","slug":"cafetech","status":"publish","type":"post","link":"https:\/\/studio3615.com\/en\/projets\/cafetech\/","title":{"rendered":"Caf\u00e9tech"},"content":{"rendered":"\n
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CLIENT<\/p>

Caf\u00e9tech<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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PROJET<\/p>

New Brand Identity for the Tech Newsletter<\/h1><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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BRANDINGSTRATEGY<\/p>\n<\/div>\n<\/div>\n\n

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OBJECTIVES<\/a>VISUAL IDENTITY<\/a><\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Every morning since 2020, Caf\u00e9tech has been decrypting the latest news from the technology sector in France and abroad. An independent media founded by J\u00e9r\u00f4me Marin, former Le Monde correspondent in San Francisco, Caf\u00e9tech offers a daily newsletter that analyzes the strategies of the web giants, highlights promising start-ups and explores the major trends in digital transformation.Caf\u00e9tech is a not-to-be-missed event for those who want to understand the changes taking place in the digital world and the issues at stake, without ever losing sight of the big picture.<\/p><\/div><\/div>\n\n\n\n

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Objectives<\/h2><\/div>\n\n\n\n
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Design branding adapted to the tech and start-up world and reinforce Caf\u00e9tech\u2019s visual impact.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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To meet Caf\u00e9tech\u2019s needs, Studio3615 designed a branding strategy intended to fully integrate into the digital world of new technologies.The logo, with its icon depicting a \u201ctakeaway coffee,\u201d perfectly captures the brand\u2019s concept: providing a quick and accessible analysis<\/strong> of the latest tech news\u2014just in the time it takes to drink a cup of coffee. The choice of the \u201cSofia\u201d<\/strong> typeface, with its clean<\/strong>, modern<\/strong> lines, reinforces this connection to the digital world.<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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All visual assets were conceived to build a distinctive and coherent visual universe; <\/strong>one that is clear, modern, and impactful. Every design element was carefully crafted to reflect Caf\u00e9tech\u2019s identity and foster a strong connection with its readers, through the consistent use of bold and contemporary design codes. <\/p><\/div><\/div><\/div>\n\n\n\n

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Continue exploring<\/h2><\/div>\n<\/div>\n\n\n\n
\n \n
\n \"Ottho\"\n <\/div>\n <\/a>\n
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Ottho<\/a><\/h3>\n

Acquisition Campaign for a New AI Training Program<\/p>\n

A digital strategy to support the launch of Claude for Builders, Ottho's AI training program<\/p>\n <\/div>\n <\/div>

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\n \"Aglae\"\n <\/div>\n <\/a>\n
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Aglae<\/a><\/h3>\n

Data as the driving force, people as the compass<\/p>\n

Creation of a visual identity for the AI virtual assistant Aglae, a pioneer in the optimization of recruitment through artificial intelligence.<\/p>\n <\/div>\n <\/div><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Branding design for the newsletter, which highlights promising start-ups and explores major tech trends.<\/p>\n","protected":false},"author":4,"featured_media":6050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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