Ancrages: A website to keep alive memories and stories of exile in Marseille
WEB DESIGN
UI / UX
TRAINING
Since 2000, Ancrages has shed light on migratory narratives as a vibrant form of living heritage in Marseille. Bridging local history, transnational memory, and cultural diversity, the organization fosters awareness through media production, educational programs, and public events; while amplifying the voices of those at the heart of these stories.
More than just an association, Ancrages stands as a catalyst for dialogue, mutual understanding, and meaningful social transformation.
OBJECTIVES
Redesigning Ancrages’ website to better showcase its stories and initiatives, blending simplicity, fluidity, and graphic innovation.
To meet Ancrages’ needs, a complete redesign of their website was undertaken, with a focus on highlighting their commitment and mission. The primary goal of this redesign was to make the platform more accessible, intuitive, and modern, while staying true to their identity.
The process began with an in-depth understanding of the existing graphic guidelines. A streamlined design was crafted, showcasing Ancrages’ stories and initiatives while ensuring smooth, simplified navigation.
A key challenge of this redesign was merging the digital identities of Ancrages and Diasporik. We successfully integrated the content and missions of both entities, creating a cohesive, unified structure that enhances their online presence and impact.
The result is a site designed as a genuine transmission tool, meeting Ancrages’ current needs while anticipating its future projects. Accessible and innovative, it reflects both the association’s modernity and its core values.
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Gojob
Creation of a clear, coherent and resolutely contemporary visual identity that speaks to all markets.
Ordre des architectes
A visual identity for a platform centralizing information on design trends