Buyco is revolutionizing ocean freight management with its platform, which centralizes and simplifies all container shipping operations. By automating processes and providing greater visibility, Buyco improves collaboration among partners and optimizes logistics management on a global scale.
To support this digital transformation, it was essential to reflect this approach in Buyco’s visual communication.
OBJECTIVES
Strengthen the company’s image as a stable and reliable player in the maritime shipping industry by ensuring consistent and professional communication.
Although Studio3615 did not design Buyco’s logo, the digital brand guidelines were updated to ensure visual consistency across all digital platforms.
Studio3615 created e-books, visuals, and various promotional items to support Buyco’s communications during events and marketing campaigns. These materials were designed to boost Buyco’s visibility while effectively engaging their audience through compelling visual content.
The Buyco website was designed to reflect the platform’s simplicity and efficiency, with a clear focus on its services and features.
The Resources section, as well as the events page, have been optimized to inform and engage the public. Specialized vertical solutions, meanwhile, offer tailored solutions for each industry, thereby strengthening Buyco’s position in the supply chain market.
For international trade shows, point-of-sale materials and booth designs were created to ensure strong and consistent visibility. These materials, designed to captivate and inform, helped boost Buyco’s brand awareness in a competitive market while showcasing its technological solutions.
