New Brand Identity for the Tech Newsletter

BRANDING
STRATEGY

Every morning since 2020, Cafétech has been decrypting the latest news from the technology sector in France and abroad. An independent media founded by Jérôme Marin, former Le Monde correspondent in San Francisco, Cafétech offers a daily newsletter that analyzes the strategies of the web giants, highlights promising start-ups and explores the major trends in digital transformation.
Cafétech is a not-to-be-missed event for those who want to understand the changes taking place in the digital world and the issues at stake, without ever losing sight of the big picture.

Objectives

Design branding adapted to the tech and start-up world and reinforce Cafétech’s visual impact.

To meet Cafétech’s needs, Studio3615 designed a branding strategy intended to fully integrate into the digital world of new technologies.

The logo, with its icon depicting a “takeaway coffee,” perfectly captures the brand’s concept: providing a quick and accessible analysis of the latest tech news—just in the time it takes to drink a cup of coffee. The choice of the “Sofia” typeface, with its clean, modern lines, reinforces this connection to the digital world.

All visual assets were conceived to build a distinctive and coherent visual universe; one that is clear, modern, and impactful. Every design element was carefully crafted to reflect Cafétech’s identity and foster a strong connection with its readers, through the consistent use of bold and contemporary design codes.

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