Cafétech: New Brand Identity for the Tech Newsletter
BRANDING
STRATEGY
Every morning since 2020, Cafétech has been decrypting the latest news from the technology sector in France and abroad. An independent media founded by Jérôme Marin, former Le Monde correspondent in San Francisco, Cafétech offers a daily newsletter that analyzes the strategies of the web giants, highlights promising start-ups and explores the major trends in digital transformation.
Cafétech is a not-to-be-missed event for those who want to understand the changes taking place in the digital world and the issues at stake, without ever losing sight of the big picture.
OBJECTIVES
Design branding adapted to the tech and start-up world and reinforce Cafétech’s visual impact.
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To meet Cafétech’s needs, Studio3615 designed a branding concept fully integrated into the digital world of new technologies.
The logo, featuring a takeaway coffee cup icon, encapsulates the essence of the brand: delivering concise and accessible tech analysis; the time it takes to enjoy a cup of coffee. The choice of the “Sofia” typeface, with its clean and contemporary lines, further underscores the brand’s digital identity and modern outlook.
All visual assets were conceived to build a distinctive and coherent visual universe; one that is clear, modern, and impactful. Every design element was carefully crafted to reflect Cafétech’s identity and foster a strong connection with its readers, through the consistent use of bold and contemporary design codes.
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