Cafétech: New Brand Identity for the Tech Newsletter
BRANDING
STRATEGY
Since 2020, Cafétech has been delivering in-depth coverage of the French and international tech sectors every morning. Founded by Jérôme Marin, a former Le Monde correspondent in San Francisco, Cafétech offers a newsletter that analyzes the strategies of major tech companies, highlights promising start-ups, and explores key trends in digital transformation.
Cafétech has become a trusted reference for those seeking to understand the shifts shaping the digital world and the broader issues at stake; always with a clear, contextual perspective.
OBJECTIVES
Design branding adapted to the tech and start-up world and reinforce Cafétech’s visual impact.
#BCF7EA
#69AF9F
#007A76
To meet Cafétech’s needs, Studio3615 designed a branding concept fully integrated into the digital world of new technologies.
The logo, featuring a takeaway coffee cup icon, encapsulates the essence of the brand: delivering concise and accessible tech analysis; the time it takes to enjoy a cup of coffee. The choice of the “Sofia” typeface, with its clean and contemporary lines, further underscores the brand’s digital identity and modern outlook.
All visual assets were conceived to build a distinctive and coherent visual universe; one that is clear, modern, and impactful. Every design element was carefully crafted to reflect Cafétech’s identity and foster a strong connection with its readers, through the consistent use of bold and contemporary design codes.
