ProovStation: A new identity combining innovation and visual consistency
BRANDING
STRATEGY
FRANCE & USA
WEBSITE
EVENTS
ProovStation places innovation and precision at the center of its DNA. As Europe’s leading provider of AI-based vehicle inspection solutions, the company stands out for its commitment to transforming the automotive industry. When creating their new visual identity, it was essential to reflect this unique alliance between cutting-edge technology and confidence in the future.
OBJECTIVES
Combine innovation and precision, while ensuring visual consistency across all communication media.
ProovStation’s visual identity revolves around the slogan, Intelligent solutions, positive mobility, embodying both innovation and sustainability. The TireStation and CarStation logos are aligned with the ProovStation design, ensuring strong visual consistency and reinforcing the unified brand image.
The website’s design was conceived to reflect innovation, with an emphasis on clean aesthetics. The visual presentation of solutions has been optimized to captivate and inform the user, while ensuring intuitive navigation.
Social networks were used to highlight the strengths of TireStation and CarStation solutions, underscoring their impact in the automotive sector. In addition, ProovStation’s strategic partnerships were highlighted, reinforcing their visibility and position within the intelligent mobility ecosystem.
ProovStation takes part in major trade fairs around the world, requiring impactful, tailor-made visuals. The graphic elements created for these events, whether brochures, leaflets or videos, ensure a strong visual coherence.
They contribute to reinforcing ProovStation’s reputation, while highlighting their technological solutions in a competitive international context.
