Expansi : Identity and communication aligned with interprofessional expertise
BRANDING
STRATEGY
WEBSITE
EVENTS
SOCIALS MEDIA
Expansi is an inter-professional firm based in Aix-en-Provence, bringing together chartered accountants and lawyers. Its mission is to support businesses at every stage of their development by offering a comprehensive range of services in accounting, legal affairs, taxation, financing, fundraising, social management, and auditing.
Driven by the values of efficiency, proximity and agility, Expansi is committed to accelerating and securing the success of its clients’ projects.
OBJECTIVES
Convey the firm’s expertise, accessibility, and contemporary spirit through communication tailored to each audience.
Expansi’s visual identity was designed to reflect both professionalism and simplicity. Clean, structured graphic elements combined with a modern, vibrant color palette emphasize the firm’s multidisciplinary expertise and the synergy between its various professions. Each element has been crafted to inspire trust and embody transparency.
The website serves as a digital storefront, combining clarity with accessibility. Its intuitive navigation and minimalist design highlight the firm’s services, while facilitating contact. Dedicated sections showcase Expansi’s areas of expertise and latest updates, reinforcing credibility with both clients and prospects.
To enhance its visibility, Expansi received benefit strategic support for its LinkedIn presence. The creation of regular, targeted content highlight its know-how and current initiatives, fostering an authentic and lasting connection with its professional audience.
Visual materials such as banners and display tools were also created for Expansi’s trade shows and professional events. Designed in line with the brand’s visual language, these elements ensure strong, cohesive visibility and effectively capture attention at inter-professional gatherings.
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