Building an identity to match a disruptive technology

BRANDING
WEB DESIGN
PHOTOGRAPHY

SOCIAL MEDIA

Optipus PV develops flexible, colored organic solar cells that can be integrated directly into the surfaces of objects. When we first reached out to the studio, the technology was solid, but there was no brand identity. Studio3615 handled the entire branding process (logo, graphic guidelines, product visuals) as well as the design and development of the website.

Objectives

Develop a comprehensive brand identity for a deep-tech startup in the seed stage, from the logo to the website.

Créer une identité visuelle qui intègre la couleur comme signature technologique

The logo is built around the “O” in Optipus, stylized as a moving strip—a direct reference to the flexibility and shape of Energyskin™ cells. The color palette draws on the actual optical properties of thin films: iridescent hues produced by light interference, which make color as much a technical consideration as an aesthetic one.

Définir un système graphique déclinable sur tous les supports de la marque

The Claude for Builders brand identity is based on a contemporary visual language that bridges technology, education, and creativity. Designed from the outset to be used across all campaign touchpoints, it ensures immediate recognition of the training program—from advertisements to webinars.

The campaign is based on a comprehensive conversion funnel: Meta Ads, landing page, sign-up, email sequences, webinar, and conversion. Each step has been designed to attract the right audience, generate interest, and gradually guide prospects toward the training program.

Concevoir les visuels d’application produit pour illustrer l’intégration de la technologie

Studio3615 produced the visuals showcasing the Energyskin™ cells applied to various objects (headphones, earphones, e-readers…). These visuals are designed to concretely demonstrate the technology’s promise of integration to the brand’s B2B target audience.

Structurer et concevoir un site vitrine orienté conversion B2B

The website has been structured to address Optipus PV’s two main target audiences: manufacturers seeking co-development partnerships and investors. The information architecture, product pages, and layout were designed and implemented entirely by Studio3615, in accordance with the graphic guidelines developed earlier.

[…] Nous avons particulièrement apprécié leur réactivité ainsi que la proximité dans les échanges, qui ont permis une collaboration fluide et efficace tout au long du projet.

Optipus PV would like to thank Studio 3615 for helping us build our branding and website. Starting from a relatively unstructured foundation, their team demonstrated a genuine ability to generate innovative ideas, great insight in defining the scope of the project, and an excellent understanding of our deep tech challenges.

They were also able to capture the strengths of our technology, in particular the design and integration aspects of our solar cells, and translate them accurately into the visual identity and website. Thanks again to the whole team for their hard work.