Otrera: at the heart of a redesigned nuclear power plant
360° SUPPORT
EVENTS
3D CREATION
PRINT
SOCIAL NETWORKS
Otrera New Energy is a startup from Aix-en-Provence involved in Greentech and innovative nuclear power. It develops 4ᵉ generation sodium-cooled fast neutron (SFR) small modular reactors (SMRs) capable of producing both electricity and heat, while recycling spent fuel, for low-carbon, local and competitive energy.
Winner of the France 2030 program, Otrera is preparing its first FOAK by 2032, making it a major player in Europe’s nuclear revival.
Our agency is supporting Otrera in its communications and digital marketing strategy, to boost its visibility and support its development in a fast-changing technology market.
OBJECTIVES
Ensuring Otrera’s visibility in a demanding technical environment, while reinforcing the understanding and impact of its solutions.
In a world where the invisible engines of energy are often hidden from view, 3D has made it possible to give substance to the Otrera reactor. Using Cinema 4D, we staged and animated the GEN IV reactor to integrate it into the stand. Conceived as a 100% immersive experience (Extended Reality by AtomXR), it embodied Otrera’s values of innovation while capturing the attention of show visitors.
As for print, all the panels were designed around a coherent visual universe in Otrera’s colors. The leaflet, meanwhile, was designed as a concise, professional and action-oriented medium: understanding the offer, retaining the expertise, triggering a contact. The overall effect is one of clarity and impact, essential in a technical environment where the message must be straight to the point.
At the same time, the LinkedIn video was edited using animated 3D to reach digital audiences: decision-makers, partners and influencers. The visual message is clear and the ambition is obvious. The show’s large-screen presentation has also been updated to ensure a clear, professional broadcast: strong visuals and an integrated call to action.
By assisting Otrera with these various aspects, Studio3615 was able to offer a global service: from strategic advice to visual implementation, with a dedicated team, via a streamlined process and a results-oriented approach. The aim: to showcase a technical player in an accessible, attractive and coherent format – so that it is seen, understood and solicited.
Continue exploring
Adrien Cornelissen
A visual and digital strategy highlighting its commitment to social innovation and digital creation.
Gojob
Creation of a clear, coherent and resolutely contemporary visual identity that speaks to all markets.