Gojob: a new identity to support a change of scale

BRANDING
STRATEGY
FRANCE & USA

WEBSITE
MOTION DESIGN

Gojob is a French HR tech company which, in just a few years, has established itself as a key player in the new generation of temporary employment, combining technology and an operational approach. Buoyed by rapid growth and international expansion, the platform has gradually broadened its scope of action.

With the emergence of new offerings, in particular a SaaS solution for HR teams, the question arose: how could the brand evolve without losing its clarity? It became necessary to clarify the whole, to structure the various proposals, and to establish a framework capable of supporting this new phase of development.

OBJECTIVES

Move Gojob towards a clearer, more structured brand ecosystem.

Rebranding: laying a coherent foundation

The project began with an overhaul of the company’s identity, conceived as an evolution rather than a break with the past. The challenge was to preserve Gojob’s DNA while giving it the means to integrate its new dimensions.

In-depth work has been carried out to define a more structured graphic territory, capable of covering several entities. This new base has enabled a clear architecture to emerge, with a parent brand, Gojob, and two distinct entities: Gojob Intérim and Gojob Talent.

The whole was designed to function as a system, legible and coherent, both in its forms and in the way it expresses itself.

Embodying a vision

Once the foundations had been laid, work focused on the corporate dimension. The aim was to express more clearly what Gojob has become: a technological platform at the service of employment, capable of operating on a large scale while remaining accessible.

This intention has been translated into various media, but above all into the redesign of the main website. Designed as a gateway, it now articulates Gojob’s global vision and its historical offering, with a more direct approach and clearer navigation.

Gojob Intérim: development without disruption

Temporary work remains Gojob’s historical base. So the challenge was not to transform in depth, but rather to make the existing system evolve to align it with the new framework.

The work carried out has modernized the image, simplified the layout and made it easier for different uses to coexist. The offer becomes clearer for both candidates and companies, while remaining fully integrated into the global ecosystem.

Gojob Talent: making a technological solution readable

In contrast, Gojob Talent required a more structured approach. This SaaS solution, focused on recruitment automation via AI, needed to exist as a product in its own right.

A specific universe was therefore developed, with a dedicated identity, illustrations to make the technology more tangible, and a site designed as a real entry point for HR teams. The aim is to make the solution quickly understandable, without weighing down the presentation.

A clearer brand system

All in all, the project is based on an overall logic. The aim was to create a framework capable of absorbing complexity without making it visible.

By structuring the brand, clarifying its offerings and harmonizing its media, Gojob is now equipped with a clearer, more coherent ecosystem, better suited to its change of scale.

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