Ottho: An Acquisition Strategy Tailored to AI Training
BRANDING
ACQUISITION STRATEGY
DIGITAL CAMPAIGN
WEB DESIGN
CONVERSION FUNNEL
Ottho offers a training course focused on artificial intelligence and the use of Claude. To support its launch, Studio3615 designed a comprehensive digital acquisition campaign, designed to generate qualified leads and guide prospects through the conversion process.
OBJECTIVES
Implement an effective digital acquisition strategy to generate qualified leads and convert interest in AI training into enrollments.
To launch this new artificial intelligence training program, we designed a recognizable visual identity that can be applied throughout the entire campaign. The Claude for Builders brand identity is based on a contemporary visual language that bridges technology, education, and creativity.
The campaign is based on a comprehensive conversion funnel: Meta Ads, landing page, sign-up, email sequences, webinar, and conversion. Each step has been designed to attract the right audience, generate interest, and gradually guide prospects toward the training program.
We designed all the materials for the customer acquisition campaign to create a consistent experience at every touchpoint. Meta ads, promotional content, landing pages, and webinar materials all use the same visual style to enhance brand recognition for the training program and ensure a consistent user experience.
The system also includes comprehensive funnel tracking, allowing you to monitor the performance of each stage: cost per lead, conversion rate, webinar registrations, and conversion to learners. This data makes it possible to identify the most effective strategies and continuously optimize the campaign.
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