An Acquisition Strategy Tailored to AI Training

BRANDING
ACQUISITION STRATEGY
DIGITAL CAMPAIGN

WEB DESIGN
CONVERSION FUNNEL

Ottho offers a training course focused on artificial intelligence and the use of Claude. To support its launch, Studio3615 designed a comprehensive digital acquisition campaign, designed to generate qualified leads and guide prospects through the conversion process.

Objectives

Implement an effective digital acquisition strategy to generate qualified leads and convert interest in AI training into enrollments.

Construire une identité visuelle déclinable sur l’ensemble de la campagne

The Claude for Builders brand identity is based on a contemporary visual language that bridges technology, education, and creativity. Designed from the outset to be used across all campaign touchpoints, it ensures immediate recognition of the training program—from advertisements to webinars.

The campaign is based on a comprehensive conversion funnel: Meta Ads, landing page, sign-up, email sequences, webinar, and conversion. Each step has been designed to attract the right audience, generate interest, and gradually guide prospects toward the training program.

Décliner trois axes créatifs pour toucher des profils différents

Three approaches were developed to address distinct motivations: legitimacy and education to build confidence in taking action; bringing an idea or a long-delayed side project to fruition; and mastery of Claude as a differentiating factor. Each focus area has its own tagline, carousel system, and webinar visuals, all of which are tested simultaneously to identify the most effective messages.

The campaign is based on a comprehensive conversion funnel: Meta Ads, landing page, sign-up, email sequences, webinar, and conversion. Each step has been designed to attract the right audience, generate interest, and gradually guide prospects toward the training program.

A landing page designed as the entry point to the funnel

We designed all the materials for the customer acquisition campaign to create a consistent experience at every touchpoint. Meta ads, promotional content, landing pages, and webinar materials all use the same visual style to enhance brand recognition for the training program and ensure a consistent user experience.

The landing page centralizes the registration process and highlights the course’s key selling points to convert the interest generated by the ads. It uses the same visual style as the rest of the campaign and sets the stage for the next steps in the journey: email sequences followed by a webinar.

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